Ryan Turner

Growth & performance strategy

I build the commercial infrastructure that connects your entire growth stack.

From ad platforms to retention, I audit, rebuild, and connect every layer of your pipeline — so your data moves cleanly from first touch to loyal customer, instead of leaking value in the gaps between tools.

Map your pipeline

The problem

Most growth problems are
plumbing problems.

Companies pour budget into acquisition while the systems behind it quietly leak. Ad platforms can't see what the CRM knows. The website fires events nobody reads. Sales works one version of the truth; reporting shows another.

Every gap between two systems is a place where spend, leads, and signal disappear — and because no single tool is obviously broken, nobody gets blamed. That missing middle is the most expensive thing in most businesses, and the easiest to overlook. The fix isn't another dashboard or another platform. It's the connective work between them.

  1. Audit

    Map every system in the commercial pipeline — and every gap, air gap, and silent failure between them. You get a clear picture of where value leaks before anyone touches a tool.

  2. Rebuild

    Optimise what underperforms, replace what doesn't earn its place, and introduce the platforms that are missing. Each layer is made to do its own job well first.

  3. Connect

    Wire the stack together so data flows end to end — acquisition to advocacy — reliably and securely. The result is a single commercial engine, not a pile of tools.

The stack

Six layers, one pipeline.

These are the layers I work across. On their own, they're tools. Connected in the right order, they're an engine.

  1. AD

    Ad Platforms

    Paid acquisition, channels, and tracking. Where demand and spend enter the pipeline — and where attribution starts, or breaks.

  2. WEB

    Website

    The conversion surface. Events, analytics, and speed that decide whether traffic ever becomes a known contact.

  3. CRM

    CRM & Marketing Automation

    Capture, nurture, and lifecycle. Where contacts become leads, and leads stay warm — or quietly go cold.

  4. OPS

    Operations & Sales

    Pipeline, handoffs, and fulfilment. Where deals are worked and the business actually delivers on what it sold.

  5. BI

    Reporting & BI

    One source of truth. The numbers leadership trusts enough to make real decisions on, instead of arguing about.

  6. RET

    Retention & Advocacy

    Onboarding, lifecycle, and referral. Where customers stay, spend again, and bring others through the door.

Retention feeds acquisition. Reporting sharpens spend. Connected properly, the pipeline compounds.

Selected work

What connection is worth.

Representative engagements. Most of this work sits under NDA — details and references on request.

B2B SaaS

Tracking & attribution rebuild

Ad platforms, CRM, and BI were each measuring a different funnel. Rebuilt tracking and tied spend to closed revenue in a single model.

Qualified pipeline
+38%
Ad spend recovered
22%
Source of truth
1

DTC E-commerce

LTV-led connection

Site events, ad platforms, and retention tools weren't sharing customer value. Connected them around lifetime value, not last click.

Return on ad spend
2.1×
Repeat purchase
+31%
Blended CAC
−27%

B2B Services

Sales & marketing handoff

Leads sat between marketing automation and sales ops with no clean handoff. Closed the gap and instrumented the whole path to revenue.

Lead response time
−41%
Close rate
+27%
Path visibility
Full

Contact

Let's find where your
pipeline leaks.

If your systems don't talk to each other, you're paying for it somewhere — in spend, in speed, or in decisions made on numbers no one trusts. Tell me what your stack looks like, and I'll tell you where the value is going.

Currently taking a small number of audit & rebuild engagements.